Hey, I’m Sian!
I help health brands grow through copywriting and content marketing.
Let’s create authoritative, empathetic content that turns your audience into customers, your customers into repeat customers, and your repeat customers into fans.
Here’s where some of my work can be found.
Compelling, kind content that converts.
You’re an entrepreneur in the health space.
You got into this industry because you want to help people, and you know you need to market yourself in order to reach the people who need your magic.
But a lot of health-related marketing out there is kind of yuck:
Influencers who shame people for being ill.
Blog posts that fuel health-related anxiety instead of inspiring action.
Overpriced products that are marketed as a cure-all.
Shame is not an effective marketing strategy.
Sure, guilt might prompt someone to buy a dodgy “detox tea” or sign up for a workout program.
But ultimately, it doesn’t inspire audience trust. And audience trust is the basis of any sustainable health business.
If someone’s Googling their symptoms, they don’t need a sanctimonious lecture.
To reach more customers, you need to market yourself with heart.
That includes using words that inspire trust, not shame.
You don’t just need a writer — you need a writer who understands your industry, your products, and your competition.
You need a writer who comes from a place of empathy.
You need a writer who knows how to create compelling, kind content that converts.
The good news?
You’ve just found her.
Here are the services I offer.
B2C CONTENT MARKETING
Let’s show your audience you know what you’re talking about through informative blog posts, newsletters, eBooks, course content, and more.
EMAIL MARKETING STRATEGY & COPYWRITING
Email has a notoriously high return-on-investment — and it can be a make-or-break component of your marketing strategy.
WEBSITE COPY
Whether you’re a one-person therapy practice, a yoga studio, or a supplement brand, the text that appears on your website needs to communicate your values and trustworthiness.
BRAND VOICE + GUIDE CREATION
Just as picking a logo, fonts, and color scheme determines your brand’s visual appearance, your brand’s “voice” determines how you communicate.
Here’s who I am.
I research health trends just for fun, I read the package inserts in every drug I come across, and I fact-check every health article I read.
Why? Because health fascinates me. 🤓
Before specializing in content marketing, I worked as a journalist, contributing articles to dozens of well-known publications. I wrote about everything from friendships and technology to food and economic justice.
I started working with publications like Healthline, Psych Central, and HealthyWay, writing extensively about topics like mental wellness, reproductive health, nutrition, medical conditions, and more.
As my career progressed, I started taking on more and more content writing and copywriting clients: think therapy directories, telehealth companies, CBD brands, and doctors-turned-authors.
My clients genuinely wanted to make a difference in the world. And I became obsessed with helping them do that.
Let’s talk about how I can help you reach your goals.
Here’s who I serve.
✓
Healthcare professionals & practices
Whether you’re a practice of GPs or a clinical psychologist who wants to attract more clients, I’ve got you!
✓
Wellness product companies
I’ve worked with high-quality supplement companies, cannabis and CBD brands, health food stores, and more.
✓
Health coaches, yoga teachers, and healers
Your audience wants to know why they should trust you. Let’s show them what sets you apart!
✓
Health-focused publications & marketing agencies
Looking to add a health writer to your roster? I have experience writing for health outlets and marketing agencies.
Here are some of my stats.
10+
years as a professional writer
4100%
average ROI for retainer clients (6+ months)
32+
health brands assisted
5-star
rating on Fiverr (517 reviews)
Here’s what others say about me.
I don’t just pride myself on being a decent writer, but a good coworker. For me, this includes being easy to work with, organized, and friendly!
Don’t take my word for it, though. Read my testimonials below.
★★★★★
Sian was one of my go-to writers in my years as an editor with Healthline and Psych Central. I worked with a lot of freelancers there, and Sian’s work stood out from the crowd. She’s a dream to work with — consistent, reliable, and always turned in high-quality content that didn’t need much editing. Health and wellness are major strengths of hers, along with personal point-of-views. Would 10/10 recommend Sian to any editor, and I’d jump at the chance to work with her again.
Jamie Smith
Editor at Healthline Media
★★★★★
Sian is the type of writer you always look for but rarely find. She’s extremely professional and what she turns in is always turnkey and highly optimized. I can’t recommend her enough.
Cory Jones
Co-Founder and CEO of Healing Maps and The Greenest
★★★★★
Sian has been an extremely valuable member of my team. She has indepth knowledge about CBD and cannabis, and translates that knowledge into easy to understand articles. She’s always on time with her work, and pleasant to work with. I don’t know what I’d do without her.
Jessica McKeil
Founder of Sea to Sky Content
Sian Ferguson, Freelance Health Writer 